Archive for February, 2009

What Is The Key to Online Marketing Success

They Key to online marketing consist of advertising and promotion. Of course don’t think that you should use all your money for advertising. But to make it perfectly clear, online marketing is based on a few simple tactics. First you must be sure which direction you want to go with your advertising.

Therefor you must take action toward marketing your business on a daily basis.

Consistency is the key to your success in your home based business. Mistakes are made and one of the biggest mistakes a marketer can make is trying out a few things here and there than stop everything and wait for results. Doing a few things and sitting back is not the way to go. Nothing will happen by only doing a few things.

Before you go out there and start spending any money, i want to point out, when it comes to marketing, if you think that anything will happen on its own, i will promise you that you will be killed and so will be your wallet.  I never heard anyone say that marketing is easy, because if it is than everyone would do it and be successful. Let me be crystal clear, marketing is hard work, but if it is done right your business will be successful. No matter what your background might be.

No matter what your marketing budget is, you should spend time every day building your online presence and using web 2.0 marketing strategies which are free.

It is the only way to get in front of your target market, and it is your chance to get your point across. No matter what you promote or sell. Online marketing can be rewarding but it is going to be one of the most difficult things you’ve ever done in your life.

If you are willing to do what it takes, every time when you finish a marketing campaign and you are able to get a good return on your invest, you will feel a great sense of accomplishment. And there is no better feeling when doing business online.

But if you sit back and wait, hoping for things to happen, you will grow old and broke.

If you take a look at a normal brick and mortar business, it takes about four years to make money, within the first five years 80-90% of all businesses will go broke.

Knowing this you must have the mindset to do more than the guy next door. If you want to succeed you must do more than the 95% who fail in the Internet Marketing Industry.

So what can you do for your business when it comes to marketing online. In the beginning it takes time, you need to make room to learn as much as possible about marketing. Also you have to stay focused, simple way to do that is to write down your daily tasks the day before, and when you start working simple look at your list and get to it.

At the end of the day, there is no excuse why you can not be successful. Just remember, 95% are not going to do what it takes in this industry all you have to is do more and there is no reason for failure. And no magic pill or easy button is there to help you be successful.

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Some people can say all of the “wrong” things to the “right” person and they’ll still join the business, and some can say all of the “right” things to the “wrong” person and they’ll never join the business.
The point of successfully building a home based business is your ability to attract the “right” people who are already interested in joining your home based business. And where do these people exist and how do you find them?
People who are  involved in a home based business, but they aren’t having the level of success that they truly want. How can you find a large number of prospects who are involved in a homebased business, and truly unhappy about the success they have thus far.

One way is to look for a leader who already has an organization, they are already convinced of the value of building a home based business. Some are very loyal to the business they are with which is fine and some are open to any new ideas and incomestreams. Best way to tell if someone is serious about the business are the ones who are advertising to build their business by placing ads online, in newspapers, magazines etc. and those are the ones you should be looking for.
One thing i have found out first through a associate of mine that when you contact a  entrepreneur after lets say 4-6 weeks after they post an ad you can have an opportunity to see if they are somehow open to your proposal. The best way to do such thing is you see an ad, save it and after a few weeks contact them.  Start a conversation about the success of the ad and business. And find out if the opportunity is here to actually move forward and try to help with value. If it is, simple send them to your Website and let the website do its job by starting the introduction process.
Attract the Right People so you can successfuly build your home based business.
People who achieve financial freedom have a “Vehicle” to help them earn a lot more money as well as have Time Freedom. Provide prospects with solutions that are based on what they need right now. Putting this strategy to work over the last few weeks i have noticed that i does take a little bit more work but the results can be outstanding.

Question I Was Asked

I understand that this forum is all about attraction marketing I wanted to get feedback from people here about whether you think you should do this or not. I see people (some are very successful) when they leave comments on peoples profiles promoting things, should someone do this? why/ why not?

When is the right time to talk about your product, business, ebook, etc…?


But I would say each Marketer has a different approach on that. I myself never talk about my business or product unless someone ask. For me i concentrate on social networking and have my blog or Website do the talking first and give the visitors the option to choose his or her next step.
While others go straight into business as soon as they establish contact.  But i think pushing a product to some one who quietly follows is also not the best way.
I think the core principle is the let your followers choose which way they want to go. And all you do is influence their decision by keeping in contact with valuable content via email, youtube, blogs, any social networking sites, articles etc etc…………………………..

As long as they subsribe to you, it shows that you have valuable information they can use, and sooner or later they will take the direction YOU want them to take, which is SALE.

Should The Blog Be Hosted Or Not

There are two kinds of blogs; the externally hosted blog and the self hosted blog
For beginners it is easier to start with an externally hosted blog.
The downside with externally hosted blogs is you don’t own the domain name and the host site owns your blog which allows them to turn the blog of whenever they want.

Now if you own your domain and your blog is self hosted and if it would be shut down for any reason you just take the domain and files and move it somewhere else. I believe that should be #1 reason why you should consider hosting you own blog Also if you host your own blog it allows you to customize it more and you also have many more features which you would not have otherwise.
One of the most wellknown blog plattforms is wordpress.org. It is a
very good and free software. Very efficinet and effective.
Of course there are many more. But since i use wordpress.org i want to keep it based around this platform.
Platforms most newcomers use when they start with blogs.

  • Wordpress.com

  • Blogger.com

  • BlogHarbor.com

  • TypePad.com

  • LiveJournal.com

Just to name a few. Myself I did start out with Wordpress.com and I had my blogs shut down twice before I moved to the hosted version. To be honest I spend a lot of time writing those blogs and losing them was no fun.

I have learned my lesson.

What Is A Blog

Blog is short for weblog. A blog is like a Website, it is a collection of short or long articles  listed with the newest article or post at the top. Blogs allow you to add new content like the usual text post, video post or audio post.
The Content should be updated frequently, so the new fresh content will bring people back to your blog. Your visitors can leave comments on your blog, which makes it more interactive than a traditional Website. And of course it allows you the create a relationship with your reader, much easier than with a Website. And that of course makes you trustworthy because people trust blogs more than a Website. Having said that with a blog you can influence people to whatever agenda you have whether it is for personal or business reasons.

A Blogger is a contributor or author to a blog .

To get a more in depth explanation what a blog is, you can visit Wikipedia