Blog Strategy-How Writing about What You Want Can Make You Money

Starting a blog is a great way to promote your business while having fun and interacting with your customers.  Instead of writing press releases and ad campaigns, you can use your knowledge and interests to your advantage.  However, without a solid, well-though out blog strategy, you are more likely to end up with a website in which you are your only viewer.  It used to be enough to just setup a webpage and start typing away, but the ease and low-cost of starting a website has created a need to promote your blog beyond its inherent, internal capability.

Probably the best blog strategy for promoting your site is to start building an online network.  You should begin by searching for websites with similar, but not necessarily competing, topics and read a little bit about what the readers are interested in and notice how these sites are setup.  This will give you a good understanding of what keywords people might use to find your blog and what sorts of information to include in order to capture your audience’s attention.  This is also great market research for future business opportunities or product development.

Next, start interacting and posting on these various sites.  Do not necessarily post a link to your own blog or promote a business of any sort.  Instead, just post thoughtful, useful, and relevant contributions.  This is not only fun, but also builds credibility with that particular community.  Once you have interacted for awhile, you can start including your own links.  Doing this intermittently and on related pages that get a decent amount of traffic is a great blog strategy to drive people to your own webpage.

Once you have laid the necessary ground work, it is time to really start building up your own content.  From the keyword information that you have collected, you should aim to use one or two of these terms a few times in each post.  Make sure to vary the words so that it does not seem repetitive.  You want your posts to be genuine and informative instead of just being there for promotional purposes.  Another way to enhance your website is through the use of photo and video.  Media is entertaining to the reader and can easily be shared by many people over the internet.  It also serves to make your blog more easily found through specialized Google image and video searches.  Although these are only a few options, creating a blog strategy will increase your web traffic allowing you to promote yourself and your business

A blog should be your nerve center of  your Internet Empire and the understanding of the mechanics is even more important. Everything you do Online is driving traffic to a Website or Blog. To find out more and to get some valuable training sign up for my newsletter to your right.

My friend and business partner Jeff Hoffman held 2 Webinars on Blogging 101
Watch Part 1 Blogging 101
Watch Part 2 Blogging 102

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